Basically, you specify the general layout of your text. For this, you define the criteria for your stories and the order of the used statements.

Use Cases for Stories

  • Write about related topics.
  • Create variance at text level.
  • Highlight sentences within a text.
  • Write for different platforms.

Write About Related Topics

The first projects often cover a topic. However, you may find that you can use the same text with minor modifications for another topic. Here, you should consider using Stories to cover the other topic.

For example, you wrote product descriptions for Tablet PCs. Then you find out that your text also fits for e-books, by replacing or omitting some statements. After you have created a new story, you can add all statements in an order suitable for e-book product descriptions and omit the others. You can also add new statements which are only for this new story.

Create Variance at Text Level

You wrote a text that consists of sentences or paragraphs (A, B, C) which can interchange their position without impairing the text flow, readability, or comprehensibility. This allows you to easily create a story of the form (B, C, A). By adding a random or conditional trigger to these stories, you control which story is generated. This way you have increased the variance at the text level.

Highlight Sentences Within a Text

Within a text, statements can be placed more prominently than others, either by positioning them at the top, e.g. below the headline, or by an introductory subheading. With a Story you can change the order of statements in your text. This way you can easily place something special more prominently, in order to show the reader it's importance. For example, you have products with a feature that is currently very popular. You can create a story that should only be generated for these products. In this story you place this feature above the others, so that your customers can easily spot it.

Write for Different Platforms

In situations where you want to distribute your text on several platforms, but each platform has different requirements.

You can create a story for each platform where the conditions for the platform are met. By adding new statements with formatting related adjustments or omitting statements based on text length, etc.