# E-Commerce Product Descriptions (Smartphones)

This is the complete project on which the basic guide Seminar is based. It contains a set of product descriptions for smartphones you can use for online shops or landing pages.

# What you can explore in this project:

# How to achieve high level of variance

• using different story types for variant text structure (see NARRATE tab in COMPOSER)
• arranging information into chunks with bullet points and sub headlines (see WRITE tab in the COMPOSER)
• vary words and phrases by using branches (see WRITE tab in the COMPOSER)

# How to transfer data values into meaningful text

• determining conditions under which certain messages should appear by creating condition nodes and trigger (see TRANSFORM tab in COMPOSER)
• presenting the top features of a product with Group nodes
• automatically adjusting grammar when conditions change (in the Container settings)

# How to get and use statistical information about the data

• using histogram function for finding minimal, maximal and average values of a specific data field in the whole collection (see TRANSFORM tab in COMPOSER)
• comparing the products and placing the current product in the range that all the others define (e.g. defining a big, an average and a small size or a high, an average and a low price taking all the products in the collection into consideration)

# Video Tour through this project

If you want to explore this example in depth, watch the recorded webinar, where it is presented in detail: